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Event Dato Azie: Stategi Penjenamaan

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Merancang Strategi Penjenamaan apabila mahu menjalankan bisnes…

Ingin menjadi usahawan berjaya? atau lebih dikenali sebagai “branding expert”? PENIAGAWATI telah membuka sharing platform ini kepada lebih dua puluh #usahawan untuk menerapi ilmu branding beliau. Speaker PENIAGAWATI , Dato’ Normaziah Sheikh Mohamed telah kongsi formula nya pada 13 Februari 2020.

Beliau merupakan:
? Managing Director Mega Padu Sdn Bhd
?Managing Director Euro Mega Manufacturing Sdn Bhd
? Managing Director Klife Global Sdn Bhd
?Managing Director Carelife International Sdn Bhd
?Director Bellini Resources (M) Sdn Bhd
?Co Founder of SimplySiti Sdn Bhd

Jenama adalah satu kuasa yang kuat yang mampu mempengaruhi pemasaran perniagaan seseorang.

MISI, VISI, USP, GOAL, STRATEGI Dan Lain-Lain semuanya penting ya.

Peniagawati

Peniagawati

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About Peniagawati

The Association of Bumiputera Women in Business and Profession, or better known as Peniagawati was set up on 24 March 1980 and is the oldest women entrepreneur association in Malaysia. 

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Executive Summary 

14 years of Marketing Communications Experience in local & International companies covering Public Relations, Events Management, Retail Marketing, & Brand Development 

Areas of Expertise

  • Copy Writing 
  • Social Media Content Development 
  • Communications Strategy
Professional Career
  • PARTNER/ COMMUNICATIONS DIRECTOR, SHOUT ACS (M) SDN BHD 2017 – Present
  • MARKETING DIRECTOR, FOUNTAIN OF HEALTH SDN BHD 2015-2017
  • SENIOR MARKETING COMMUNICATIONS EXECUTIVE, HABIB JEWEL SDN BHD 2013 – 2015
  • SENIOR COMMUNICATIONS EXECUTIVE, RK GROUP SDN BHD 2011 – 2013
  • SENIOR PR ASSOCIATE, HILL & KNOWLTON SEA SDN BHD 2010 -2011

43 yo, with MBA from Charles Sturt University AUS, with LLB (Hons) from the University of Wales UK, self made entrepreneur with 20 yrs working experience. Various exposure in marketing , business development, government contract business & financial industry. Brings networking value with government agencies. Contributed to some banca deals to insurance company. 

Multitasking, excellent communication skills, ability to build a robust network of contacts and able to work independently as well as cooperatively with dedicated team. 

Experienced and networked with both local and/or international government agency or other non profit organization.

NGO EXPERIENCE & SKILLS 

  • Malaysian Association of Tours & Travel Agents (MATTA) 2010 – 2017
  •  Organizing Committee (OC) for 4th International Conference on Muslim Tourism, Hajj, Umrah (INCOMTHU 2010) 
  • Organizing Committee (OC) for 5th International Conference on Muslim Tourism, Hajj, Umrah (INCOMTHU 2011) 
  • Organizing Committee (OC) for MATTA FAIR March 2015 & September 2015 
  • Chapter Committee for MATTA KUALA LUMPUR CHAPTER for 1 term (2 years) 
  • Appointed as Honorary Secretary for MATTA KUALA LUMPUR CHAPTER 
  • Among activities arranged throughout the term served mainly to serve the members through Networking & Fellowships gathering / events and/ or seminars or product update related to the tourism industry. 
  • Malaysian Tropical Environment Adventure and Fellowship Society (MYLEAF) 2018 – 2019 Committee

Mahani is the Managing Director of PRO IP SDN BHD a full-fledged Intellectual Property boutique consulting firm specialising in providing end to end services and solutions including technology transfer, licensing, franchising, commercialisation and valuation of IP to clients both local and foreign.

Mahani is a Trade Mark & Industrial Design Agent with expertise in prosecution of trademarks and industrial designs and advising clients on commercialisation and valuation of their intellectual assets.

Mahani who previously ran an event management company and a franchise courier business is also a serial entrepreneur currently running her online cake business called The Cake Coma and will be launching her own skincare line hopefully by year end.

Mahani travels extensively and is a member of MIPA (Malaysian Intellectual Property Association), APAA (Asian Patent Attorney Associatio) and INTA (International Trademark Association).

Peej is the Creative Head and Founder of ReQa Design and Peach Labucci.

ReQa Design is an advertising, design and event management agency. Since 1986, we have continued to produce out-of-the-box, cutting edge advertising to truly harness the power of all media and unlock the potential of our clients’ brands.We provide personalised Event Management services that are designed according to the scope of client’s needs and budget.

Amongst our major clients are, F&N Beverages Marketing Sdn Bhd, Nestlé Malaysia, Khazanah Nasional Bhd, Bank Rakyat, BSN and many more.Creativity and design know-how are the traits used, along with creative thinking and research.

We also offer a complete range of high-end interior design and decoration services for both commercial and residential projects. Some of the challenging and prestigious projects undertaken are ASCOTT Sentral Residences, Somerset Ampang and Aquavilla Homes.

Peach Labucci was established in 2002, specialising in weddings, gifts, premiums and festive hampers.Our creative team provides an overflow of inspirational ideas, expertise and full support of an event planner to ensure the special day far exceeds expectations without the stress and time constraint of personally organising the event.

Mission for Peniagawati: To guide and assist members to create an impactful design and branding for their company or products and to help innovate and create solutions.

Branding is important because it not only makes a memorable impression on consumers, it also allows your customers and clients to know what to expect from your company. Your brand is built to be a true representation of who you are as a business or organisation and how you wish to be be perceived

Join as a ordinary member to get in touch with the successful women entrepreneur and learning from their success story. 

Appointed as one of the committee member for consecutive year 2017-2019. 

Get involved actively in all programs organized internally and also attending other events organized by government agency or private company that related with entrepreneurship. 

Appointed as the organising committee for Business Trade Mission to New York in 2018 and co-organised fashion show during New York Fashion Week 2018 for Malaysian Designers that joined the runaway. 

Been appointed again as the committee member for the year 2019-2021.

AMS Empire was established in 2015.

Our Founder, Azlin Binti Mohd Said is a Member of Malaysia Institute of Accountants since 2001.
She holds a Bachelor of Accountancy of University Malaya, B. Acc (Hons)

Azlin was attached to Inland Revenue Board (IRB) as an Accountant for 10 years before she become Certified Islamic Planner (IFP) and Islamic Estate Planner (IEP) 


AMS Empire has been invited by LHDN, TH Property, BNP Paribas (foreign bank) to give Financial Talk about financial planning on financial wealth. 


Our company is strengthen by 10 qualified and committed financial consultants to provide financial solutions to our clients.

I am the SPM level girls that achieved in who I am now with the experience and training that I attended national and international. My objective is to help women by having a good relaxation and beauty towards Wellness…Love yourself!! 

With 11 years’ experience working with DIGI Telecommunication in Customer Service, It’s giving me confident to run a SPA under Franchise of Teratak Spa in Kuala Lumpur since 2015. After 4 years, I have an opportunity to expand another business in Hair and Beauty under NUR TAJ Styling & Beauty recently in 2019.

ACKNOWLEDGEMENT

  • Honorary Secretary for Malaysia SPA Association (AMSPA) 2018 – now
  • Treasurer for Peniagawati 2017 – 2018
  • Deputy Secretary for Peniagawati 2019 – now
  • President for Selangor & Klang Valley SPA Association 2018 – 2019
  • Honorary Secretary for Malaysia Wellness Trainer Association (MAWT) 2018 – 2019
  • SPA Rating certified officer by MOTAC

An experienced TV Commercial Producer in the late 90’s, Jay started her career in producing more than 100 TV commercials for various local and international FMCG clients. 

Graduated in Hotel Management at Kolej Damansara Utama and The Australian Centre for Event Management, University of Technology Sydney. 

2020 marks her 2 decades in the event management industry, where she has produced, organised, managed and acted as an event consultant for various types of events from small to large scaled corporate, public, sports and entertainment events.

Jay’s portfolio made her one of the sought-after Conference Organiser in Malaysia, and she has managed many international conferences & seminars in Beijing, Shanghai, Delhi, Cairo, UK and Singapore. 

Although she had previously managed many fashion shows for local fashion schools, in 2017 she became heavily involved in managing fashion runways for international market such as during Spring/Summer New York and London Fashion Week.

Known as a “feisty-firecracker”, Jay is well travelled, very resourceful, passionate in the event industry and has the ability to cut through the clutter. She is to event production agencies and clients what E=MC² is to nuclear physics.

With over 34 years of experience in the hotel industry and management, Emmy Suraya (the sole owner of Emmy Suraya Enterprise) was awarded the franchise to operate Hotel Seri Malaysia Genting. The hotel commenced its business operations on March, 1998. 

Previous held positions also included Director of Sales and Marketing under Pernas Hotel Management SB, KL; front- office positions under Ming Court, KL and as Secretary at Hunts Commodities SB, KL. She graduated with a Bachelor’s Degree in Business Management at the Centre Economics of Business Studies in the UK. Ambitious and energetic, she is looking forward to contribute more in the hotel and tourism industry.

PROFESSIONAL AFFLIATION/MEMBERSHIP 

  • President for Malaysia Budget Hotel Association (MyBHA), 2019 till current 
  • Deputy President for Malaysia Budget Hotel Association (MyBHA) 2009 till June 2019 
  • Secretary General for Persatuan Francaisi Hotel Seri Malaysia (PFHSM), 2001 – current. 
  • Member of Dewan Perniagaan Melayu Wanita, Kuala Lumpur. 
  • Secretary General of Peniagawati Malaysia (June 2019 till current. 
  • Asst Hon. Treasurer of Peniagawati Malaysia (2017 till June 2019) 
  • Executive Council Member of Malaysia Tourism Council (2016 till current.

Mimi Wahedah is one of the top model in Malaysia in the 80’s. She started her modelling career at the age of 18. She was Miss Favourite & 2nd-runner up for Dewi Remaja 87/88 competition.


A familiar face, she used to emcee for corporate events, model for tv commercials, and busy hosting for various TV programmes. Worked at Cartier & Ratu Kuala Lumpur as a Boutique Manager before embarking on her own to become Hijab Stylist and provide trainings on Grooming & Social Etiquette.


Mimi Wahedah Global, a company she formed to focus on her modest clothing brand “MW by Mimi Wahedah” in 2017. Her motto – “ Less is More”.


Mimi loves Turban. She enjoys styling variation of turbans, experimenting with many materials. After realising that in order to look different, she started to produce neck collars, to further accessorize while covering turban users’ neck. To make her collection more stylish, MW capes was born, that can be worn at many occasions and users are encourage to mix & match.


Pursuing her passion in modest collections and to make it inclusive, her CSR programme with cancer survivors will be ongoing, with the main aim to boost their confidence with MW collections.
MW by Mimi Wahedah collection was first previewed at NK Fashion Week runway during London Fashion Week at The Bentley Hotel, London on September 2019. Look out for more collections this upcoming years.

Datin Dr. Hasnorliza Abu Hassan – (known as Datin Dr. Leez Abu Hassan) is an entrepreneur, author, speaker and a mentor. She is also the founder and Chief Executive Officer (CEO) of ADLA Group Sdn Bhd, which provides training/coaching in best entrepreneurial practices.

Her entrepreneurial achievements have led to a string of awards, the most recent being the Entrepreneur of Excellence Award, by Binary University of Management & Entrepreneurship (2018), the Women Icons Award Malaysia 2018, by Business Excellence & Research Group Pte Ltd (BERG) and for 2019, Datin Dr Leez Abu Hassan received Women Leadership Award by CMO Asia & World Women Leadership Congress.

Datin Dr Leez holds MBA and Bachelor in Science in Business Administration and Accounting from California State University and a doctorate in Philosophy (Phd) in Business Management from Warnborough College, Ireland.

A passionate leader and persistently advocate entrepreneurship as a lifestyle career choice, with a focus on work-life balance. She introduces “Five Pillars of Priority in life – Prioritizing relationship with Creator, Unconditional love to family, working towards self-development continuously, expanding businesses through a holistic approach and keep the personal relationship in great shape and continue to share with the community.”

After 25 years, Datin Dr Leez will keep on doing what she loves and will continue to advocate her beliefs.

Dato’ Azlin is the President of Association of Bumiputera Women in Business and Profession, Malaysia (PENIAGAWATI) from 2012 until now. Peniagawati is the oldest women entrepreneur association in Malaysia and has been established since 1980 with thousands of members from various industries. As the President of a leading women entrepreneur association in Malaysia, Dato’ Azlin has spearheaded many programs including training, networking events, overseas missions, collaborations with government agencies and many others to enhance the achievements of women entrepreneurs in Malaysia.

Dato’ Azlin has been the Vice-President of the British Graduates Association of Malaysia (BGAM) for 29 years from 1989 until now. BGAM is an umbrella body for British graduates and British university alumnis in Malaysia where Dato’ Azlin has organised many events including royal dinners and was also the Editor of BGAM’s quarterly bulletin, amongst others.

Dato’ Azlin created history when she became President of the Rotary Club of Bukit Kiara Sunrise in 1997 as she was Rotary’s first Bumiputera lady President in Malaysia. In 1999, she was the District Secretary of Rotary District 3300 which covers 54 Rotary Clubs in Malaysia.

After having been the President of her university’s Malaysian Students Association in her undergraduate years, Dato’ Azlin then became one of the founder members of the unofficial University of Kent Alumni which gathers the graduates of her alma-mater.

At the age of 44, Dato’ Azlin was awarded ‘Darjah Paduka Mahkota Perak’ on 19 August 2008 from His Royal Highness Sultan Azlan Shah, the Sultan of Perak Darul Ridzuan which carries the title ‘Dato’ for her contribution to the legal profession and the community.

Dato’ Azlin has also been awarded several entrepreneur awards including ‘Asean Leading Women Entrepreneurs Award’ in 2016.